When bidding to host the next Olympics, countries hold the future economic possibilities in mind that come with such international publicity. Which is one of the positive outcomes that Vancouver hoped to have going in to these 2010 Winter Olympics. Looking forward to the years after where an increase in tourism and travel will boost both provincial and national economies, they may have failed to look at what bad publicity might do to the Canadian image.
In an industry such as tourism one of the main appeals is the environment, but unfortunately the usual unpredictable Vancouver weather patterns have not made these Winter Olympics very seasonal. While I’m proud to call the lower mainland my home and all that goes along with it, the snow shortages, fog, rain and sun, have made our climate more of a liability than an asset in this business venture.
In addition mishaps such as ticket cancellations and multiple injuries due to Olympic setups have created a bad and embarrassing image of Vancouver, just as the massive Toyota recalls have damaged their brand.
Hopefully, in both scenarios, immediate apologies and attempts to rectify the situation will repair any damage done and British Columbia will be able to use the full power of the Olympic brand to our advantage.