As I was searching for some new recipes on the internet, I realized that Chatelaine magazine has redesigned their website. While I usually only visit the site to read up on cooking, I actually went to some of the blogs and read about a new contest that TD is sponsoring. It suddenly struck me that this was a very effective marketing strategy on Chatelaine`s part. Refreshing their image not only attracts new consumers, but also peaks renewed interest of current readers.
I encourage you to check out the website, http://www.chatelaine.com/en , if for nothing else, to discover some mouthwatering dishes.