I was perusing through some of my classmates blogs and I noticed that one of them brought up something that I can definitely relate to (Not to say that everyone doesn’t make a statement in their own way). Anita Chang shared a shopping experience at Town Shoes that was saturated with marketing and really put their company in her thoughts.
Once a consumer gets inside a store one might think that the marketer’s job is done, but they would be wrong. I personally can attest to the effectiveness of in store advertising and promotions. One mention of possibly winning a prize instantly catches my attention and more often than not I participate in the contest!