{"id":76,"date":"2010-11-28T13:57:43","date_gmt":"2010-11-28T21:57:43","guid":{"rendered":"https:\/\/blogs.ubc.ca\/lpughe\/?p=76"},"modified":"2010-11-28T14:08:53","modified_gmt":"2010-11-28T22:08:53","slug":"76","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/lpughe\/2010\/11\/28\/76\/","title":{"rendered":"Olympic Sized Marketing"},"content":{"rendered":"<p>[youtube]https:\/\/www.youtube.com\/watch?v=gGgwfjA0V14[\/youtube]<\/p>\n<p>I was at a conference the other day listening to a speaker from P&amp;G, when I saw this commercial. Not only is it a prime example of sponsoring an event to tap into a consumer market, but in this case, the spirit of the Olympics is nicely aligned with P&amp;G&#8217;s goal to better their consumer&#8217;s lives.<\/p>\n<p>I have to admit, this immediately got my attention and after I saw the video I had goosebumps on my arms. This will definitely stay with me for a while, which means P&amp;G have done an effective job in their promotional mix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[youtube]https:\/\/www.youtube.com\/watch?v=gGgwfjA0V14[\/youtube] I was at a conference the other day listening to a speaker from P&amp;G, when I saw this commercial. Not only is it a prime example of sponsoring an event to tap into a consumer market, but in this case, the spirit of the Olympics is nicely aligned with P&amp;G&#8217;s goal to better their [&hellip;]<\/p>\n","protected":false},"author":1544,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-76","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/lpughe\/wp-json\/wp\/v2\/posts\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/lpughe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/lpughe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lpughe\/wp-json\/wp\/v2\/users\/1544"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lpughe\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/lpughe\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"predecessor-version":[{"id":82,"href":"https:\/\/blogs.ubc.ca\/lpughe\/wp-json\/wp\/v2\/posts\/76\/revisions\/82"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/lpughe\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lpughe\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lpughe\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}