While perusing through classmates’ blogs, I came upon a post by Phil Gym that got me thinking, are commercials really as effective as companies believe?
Companies spend millions yearly on the development and airing of commercials, but are people actually listening? Despite companies’ best efforts to make mundane products like brooms and paper towels exciting with enthusiastic commentating, bright colours and dance routines, I find that the Millenium Generation, at least, has no time for these ads.
Although older generations tend to be more patient and engaged, the up-and-coming generations are living in a time-poor society: we have the urge to make use of every minute of our day. I don’t know about anyone else, but I barely have any interest in, let alone time for, commercials. I find myself constantly changing channels in an ongoing attempt to escape commercials.
In the next few years, it will likely become important for companies to reevaluate television marketing and how to get the most value for their big-bucks.