Something that struck me almost as soon as I started school at Sauder, is the fact that many business principles and techniques learned in class can and should be applied to everyday, real-life situations. Even though most of us have not yet worked a full-time business job, there is no reason that these concepts should not be applied to situations we DO find ourselves in often, such as extracurricular activites and personal life decisions. 
Segmentatin, Targeting and Positioning strategies have come into play for me in my role as Campus Ambassador Program Coordinator. The program, a CUS-initiative, sends Sauder students to local high schools to give presentations about Sauder, the aim being to help attract high calibre students to our business school. In managing the program, I am responsible, along with a team of execs, for marketing both the program and Sauder itself. The STP strategy came in handy last week as I was running training sessions for student presenters and giving them tips about how to market Sauder to high school students.
Targeting: Senior high school students concerned about post-secondary education at a top Canadian University
Positioning: Sauder is a world-class business school that will provide students with countless opportunities excel in their field of choice and gain experience in real-world situations through case-based learning. Sauder provides students with innumerable possibilities for involvement and student-enrichment, and is thus the best choice for an undergraduate business school in Canada.