Condoms are one of those shopping goods that are required by basically all men on the planet, and thus it seems that spending time and money designing and using unique and strategic packaging is not a good use of resources. Although there are several different types and sizes to choose from, condoms are pretty standard items and sell themselves for the most part. However, a relatively new company on the scene, One Condoms, has taken a unique approach to condom targeting and packaging.
One condoms “are the leading choice for fashionable, socially conscious individuals who crave maximum pleasure and expect their purchases to do good in the world around them”, states the company’s statement of strategic competitive advantage. 
Along with this targeting of the more social and status conscious individual, One has developed a unique packaging strategy which includes round condom wrappers and sleek metal carrying cases. Each condom in a pack of twelve features one of dozens of wrapper designs in bright colours and displaying witty, clever sayings.
By developing a unique approach to condom design and marketing, One will catch the eye of individuals looking to differentiate themselves in the world of the standard condom.