As The Marketing Blog discusses in this post, come the Christmas season, companies take an almost universal approach to marketing, one that plays on our feelings of warmth, love, and Xmas cheer. Rife throughout November and December advertisements are symbols that everyone, no matter their demographic, relates to christmas:
- The colours Red and Green
- Symbols like the xmas tree, baubles, wreaths, holly, turkey, christmas crackers (and the list goes on)
- Warmth
- Family
- Yuletide cheer
Companies incorporate these symbols into their promotions in a push to take full advantage of our feelings of giving and generosity during the season. This targeting is unique as it is not directed at a certain demographic or location, it is directed at a general human feeling.