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Business News

Money for Nothing: The irony in corporate boards

Apart from being quite amusing, this interview with the satirical co-author John Gillespie of “Money for Nothing: How the Failure of Corporate Boards is Ruining American Business and Costing Us Trillions” opened my eyes to a major problem in business and the irony that huge, successful companies are still using the inefficient, controversial, and often un-businesslike corporate model which includes advisory boards.money_for_nothing.03

Also referred to as a “board of directors”, the corporate board is an assembly of elected or appointed individuals who oversee the activities of a specific company or organization. In for-profit companies, this board is responsible to the stakeholders, reviewing the broad policies of the company in order to ensure that it operates in the stakeholders’ best interest. The board is also responsible for appointing a chief executive (CEO) whom they believe will best run the company and adhere to its guiding principles.

In their book, John Gillespie and David Zweig slam the corporate board, portraying it as a farce. The fact that boards often include irresponsible individuals with no background in business displays an odd inconsistency in companies that built their fortunes and status on efficiency, commitment and hard-work. Organizational structures are in place to clarify responsibilities, provide a pathway for communication and ultimately maximize efficiency and productivity. The board of directors is thus an ironic component to the organizational structure as this group of top individuals that oversee all corporate activities are often the most unprofessional.

However, when one considers the bigger picture, as Gillespie points out, its not actually that ironic. The board of directors is often appointed by the company CEO, who in turn is kept in office by the board of directors. See the pictures becoming clearer? These CEOs staff their boards with supporters in order to guarantee the continuance of their power and salary.

This structure is in obvious need of an overhaul.

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Business School

West Coast Case Competition

A few days ago two teammates and I participated in the preliminary round of the West Coast Case Competition. Put on by Sauder’s Consulting Club, this competition, in its first year, asks participating teams to act as consulting firms and develop large scale solutions to a particular company’s problems.

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The preliminary round case involved the well-known company Apple Inc. and asked teams to develop strategies that addressed Apple’s difficulties with dividing resources between new and old products, and also how they should develop and move forward with their unique retail strategy. The analysis of this case and the develop of our recommendations for this company required us to call upon all the knowledge we’ve amassed thus far in our education, including the big picture overviews we’ve received in Comm 486G of areas such as accounting, marketing, management information systems and supply chain management. Our team developed an approach that involved tapping into the market for company laptops by sending Apple outreach teams to targeted companies, changing the philosophy of Apple’s R&D department in order that they focus on one product at a time, and developing Apple’s feedback system.

Although our team did not advance to the final round, we gained valuable experience in case competition and consulting that most first year Sauder students do not get. I’m also looking forward to attending the final round as an onlooker in order to see the recommendations of more experienced teams and hopefully learn from them. This experience has peaked my interest in consulting as a possible career and its something that i would like to investigate further.

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Business News

Accounting Fraud: You can do it too!

Satyam

It seems, with the number of accounting frauds exposed in recent years, that company execs–such as Mr. Raju of Satyam Inc.–still believe that they can manipulate numbers on income statements and balance sheets to their advantage without being caught.

“Mr. Raju admitted that the September quarter accounts for last year included a non-existent cash and bank balances of Rs50.40bn ($1bn), non-existent accrued interest of Rs3.76bn and other irregularities.

In the September quarter alone, the operating margin was shown as 24% of revenue compared with an actual operating margin of 3%, due to inflated revenue and profit figures.” – FT.com

The fallout from the exposure of these falsified accounts has included a drop in Satyam’s stock price of 80% and the expectation that the company will go bankrupt. However, it is not these consequences that are interesting to me, its the fact that companies can and do get away with accounting fraud.

The fact that huge, well-respected international audit firms such as PriceWaterhouseCoopers, who audited Satyam for years, are able to overlook discrepancies in reported financial figures presents a huge problem. It is the job of these auditors to dig for background information on companies’ transactions in order to confirm what has been reported. There has been a  history in recent years of companies–such as Worldcom and Enron–falsifying the assets portion of their balance sheets and the expenses portion of their income statements and getting away with it. If these audit firms are not able to improve their investigative work, companies will continue capitalizing on the their incompetence.

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Business News

Valentine’s Business: Just make it pink!

No fancy new features, no million-dollar ad campaigns, no additional R&D. Just make it in pink.

pink cameras

This is the simple strategy used by numerous companies on the lover’s holiday, and it works. As you can see in this video by CNN, and as you’ve surely noticed yourselves, as soon as Valentine’s Day approaches each new, retailers don’t only change their store displays to red and pink themes, but also the products themselves. Flowers remain a staple gift on Valentine’s Day, as florists see a 450% increase in business, but as technology moves forward and gadgets continue to lessen in price, gift buyers are moving towards items such as cameras and cell phones.

Research and development departments of huge companies work tirelessly to try and develop the next coolest feature or product and to identify the alteration or addition to a product that will inspire people to buy. These companies pay their R&D departments to be innovative and find ways to entice buyers with items that seem to be on the cutting edge of cool, or the next new thing in technological advancement. However, as we can see by the example of consumer trends on Valentine’s Day, the solution isn’t always complex. Sometimes it’s as simple as a colour change.

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Business News

Branding: Don’t Fix it if it’s Not Broken

In the modern cut-throat market where competition is fierce and the risk of failing is very real, some large companies, even those with solid market dominance, are becoming hyper-vigilant. This means that teams are being hired to analyze and manage every aspect of these companies’ products. This is very likely beneficial in most situations, but these teams’ desire to be active and improve already strong, stable products could lead to bad business decisions, as with the redesign of Tropicana’s classic cartons in 2009.tropicana

In conjunction with an outside consulting firm, Tropicana spent $35 million on a new branding campaign which involved the design of a new carton for their juices which would put the class straw-in-orange design to rest. Despite the time, money and resources spent on this campaign, Tropicana was soon flooded with complaints from customers who wanted the straw design back, and Tropicana was soon forced to abandon the new design.

This business mistake provides a valuable lesson for my future endeavors in the business world. When I first enter the workforce fresh out of business school, I will likely be overeager to apply what I’ve learnt and make valuable contributions to the company for which I work. However, I must not forget the fundamental maxim: if it’s not broken don’t fix it.


New York Times: Tropicana Discovers Some Buyers Are Passionate About Packaging

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Business News

Entrepreneurial Ethics: When is it okay to squish the little guys?

Entrepreneurs keep their eyes peeled for any available entry point into a market, looking to capitalize on unexploited resources and opportunities, ready to spring into action as soon as they predict profitability. But where do ethics play in? When is it okay for larger companies, with more stability and resources to expand, to squeeze the life out of small businesses just trying to stay afloat?

Sightline bus

A case in point is that of the expansion of Oregon-based Sightline Tours into Vancouver. Already successful in the States, and armed with a fleet of flashy, sustainability-conscious buses, Sightline surged into the Vancouver sightseeing market in 2008 after the exit of one of the largest bus tour companies, Grey Line. This large shift in the industry, along with already flagging tourism, has led to the subsequent exit from the market of many smaller, often family owned and operated businesses. Even more small businesses are taking huge profit hits as Sightline now controls the industry at Vancouver’s cruise ports.

This strategic entrance and domination of the market by Sightline is no doubt intelligent and well-executed. But is it ethical? In our profit-obsessed world, entrepreneurs and executives are obsessed with exploiting all opportunities to earn a buck, but they often do so at the expense of the livelihood of many smaller businesses. By seizing large chunks of market demand, these growing companies cause numerous job losses and failed companies. Should entrepreneurs be required to adhere to an ethics code? Is our money-hungry world capable of such a thing? Questions for the future.

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Business News

A World Without Paper

This is what our world is heading for. With the incredible leaps and bounds that technology is taking, and at the ever increasing speed that it is taking them, soon such banal objects as paper will become obsolete.

The Kindle - Amazon's eBook Reader

FACTS:

  • 24 of the 25 largest newspapers have experienced record declines in circulation in the past few years
  • this past Christmas, more digital books were sold on Amazon.com than normal paper books

We no longer need paper to publish articles or books, as they are now available in digitalversions on either the internet (newspaper’s web articles) or for purchase from estores. Although a huge portion of the world is captivated by advancing technology and the innovations it is continuously affording us, not many of these people consider the fallout of this shift from paper to digital. This fundamental change in the way our society operates will have effects on, among other things:

  • the forestry/logging industry
  • any processing or shipping companies involved with the logging industry
  • the newspaper industry
  • the book publishing industry/authors
  • the magazine industry
  • large office supply stores

As technology charges onwards, society, and in particular the specific businesses that will be affected by this progress, need to seriously assess what the future will look like. Companies must begin making provisions now in order to be able to survive the oncoming digital storm.

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Business News

The Importance of the P.R.O.T.O.T.Y.P.E.

Although it is possible for companies to perfect their supply chain model in order to maximize efficiency, no companies will realize profits unless they are moving the right products. The consumer behavior and preference in many markets, such as the ones for dish-washing liquid, remain relatively stable and predictable, allowing suppliers to quickly respond to demand for their products. However, other industries, such as the clothing industry, are susceptible to quick, volatile changes in demand from customers. It is in these markets that the prototype becomes an extremely important player in gaining an edge over competition and helping to ensure a profitable year.

PROTOTYPE = TEST DUMMY0901_RD_dummy

Take a Zara shirt, for example. The prototype for this shirt is the brainchild of the design team. They use data concerning current market trends and possible shifts in trends in order to determine possible new styles. Once these prototypes have been determined, a number of them are produced in small numbers and shipped to select stores in order to determine their viability and popularity on the store floor. It is information from these trial periods that the company uses to determine which designs will be manufactured in large numbers and be incorporated into the season’s clothing line. The key to this process lies in the company’s ability to PREDICT trends, and develop prototypes before the mass demand for such items occurs.

Prototype: determines whether or not the company commits to manufacturing, shipping, and marketing the product

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Business News

Hewlett Packard – To spy or not to spy?

hp_logo_1

We’ve become accustomed in recent years to hearing reports of newly uncovered ethical scandals involving well-known, and often well-respected, corporations. These scandals most often involve fraud: the use of ponzi schemes and false-advertising to con clients out of considerable sums of money. With the recent arrest and trial of Bernie Madoff fresh in the minds of North Americans, people are taking precautions to ensure that they do not fall victims to such schemes. Because of this current trend of fraud, it came as a surprise to me to read about a different type of ethical misconduct: that of computer giant Hewlett Packard.


Hewlett Packard Spying Scandal


In short, HP executives were discovered to be employing information theft to set up a wire-tapping system that was keeping tabs on hundreds of fellow executives, employees, journalists and clients. Despite the obvious violation of basic ethical principles such as the right to privacy, the implications of HP’s actions set my mind thinking. One would assume that if a company chooses to hire an employee or executive, they have a certain amount of trust that that employee will conduct themselves with the company’s best interests in mind. Why, then, should the company find it necessary to monitor employees’ conversations? By simply hiring trustworthy, honest employees, this gross violation of rights would be entirely avoidable.

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