Car renting service is not a new concept to people now, but how about a car renting shop in Sierra Leone? Although hard to imagine, Flash Vehicle Rentals offered cars for rent in this rather chaotic country, which brought great convenience to the locals and much profit for themselves.

The shop owner did not expect such success in the first place, but the fact behind this is that the service they offer barely has any competitors in the field. By service, I mean both the renting service and their special breakdown service. The promise of replacing any of their malfunctioning cars in the country offers what the locals want the most—credit. Flash Vehicle Rentals proofs to people that it is trustworthy, thus in a market where credit is of high cost, they become the final winner. Also, as the repairing fee for cars and the cost of using GPS is rather high, so the high fees charged to the consumers seems more reasonable.

As mentioned in class, being in a high position on a business ladder is uneasy, but if there are few competitors in the market, then the firm would tend to have a higher customer loyalty and thus higher revenue. Flash Vehicle Rentals fits perfectly in this situation. Even though the shop owner himself started this business by chance, his attitude towards the services he offer fits the market need, and so we have this final result of him being in the spotlight.

Cherry flavoured jelly, one of the products of Jell-O

As an 18-year-old girl, I believe many of my peers, like me, remember the name Jell-O. Back when I was in primary school, Jell-O’s jelly was quite popular among my friends, for it gives people a chance to make their own sweets, which was a very new idea at that time.

However, this once popular dessert brand has been forgotten as time passes by, not only because the group of kids who fell for this brand grew up, but also because the company placed the product at a wrong position.

In my own opinion, the biggest mistake that caused this brand to decline is the decision of putting more effort on the adult market. Jell-O, as a dessert brand, is apparently more popular among children rather than adults, since it emphasizes the idea of “food for fun” in the first place. Trying to open the adult market for this product is a good idea, but giving up the maintenance on  lower-aged market is too much of a cost. Apparently, the result of this try gave Jell-O a huge hit, not to mention the low rate of dessert consumption in the recent years. Although Kraft has decided to return to its original target, the losses it endured was imponderable.