Cherry flavoured jelly, one of the products of Jell-O

As an 18-year-old girl, I believe many of my peers, like me, remember the name Jell-O. Back when I was in primary school, Jell-O’s jelly was quite popular among my friends, for it gives people a chance to make their own sweets, which was a very new idea at that time.

However, this once popular dessert brand has been forgotten as time passes by, not only because the group of kids who fell for this brand grew up, but also because the company placed the product at a wrong position.

In my own opinion, the biggest mistake that caused this brand to decline is the decision of putting more effort on the adult market. Jell-O, as a dessert brand, is apparently more popular among children rather than adults, since it emphasizes the idea of “food for fun” in the first place. Trying to open the adult market for this product is a good idea, but giving up the maintenance on  lower-aged market is too much of a cost. Apparently, the result of this try gave Jell-O a huge hit, not to mention the low rate of dessert consumption in the recent years. Although Kraft has decided to return to its original target, the losses it endured was imponderable.