Car renting service is not a new concept to people now, but how about a car renting shop in Sierra Leone? Although hard to imagine, Flash Vehicle Rentals offered cars for rent in this rather chaotic country, which brought great convenience to the locals and much profit for themselves.

The shop owner did not expect such success in the first place, but the fact behind this is that the service they offer barely has any competitors in the field. By service, I mean both the renting service and their special breakdown service. The promise of replacing any of their malfunctioning cars in the country offers what the locals want the most—credit. Flash Vehicle Rentals proofs to people that it is trustworthy, thus in a market where credit is of high cost, they become the final winner. Also, as the repairing fee for cars and the cost of using GPS is rather high, so the high fees charged to the consumers seems more reasonable.

As mentioned in class, being in a high position on a business ladder is uneasy, but if there are few competitors in the market, then the firm would tend to have a higher customer loyalty and thus higher revenue. Flash Vehicle Rentals fits perfectly in this situation. Even though the shop owner himself started this business by chance, his attitude towards the services he offer fits the market need, and so we have this final result of him being in the spotlight.