Coca Cola and McDonald’s, two of the most well-known brands in the world, are surprisingly suffering from a huge decrease in their profits in their July-to-September quarter. This was a breaking news that I saw at Ziqi Diao’s blog, where the blog itself explained one of the most important reasons for this result.
I must say that I have the same feeling as Ziqi after reading the post. In recent years, Chinese people have become more sensitive about the safeness of food. Now, any food company in China can face bankruptcy if there are scandals about their products, making the nerves of these companies as tense as ever. Thus, it is no surprise that McDonald’s suffered from a dive in profit after the scandal broke out.
As for Coca Cola, I have some supplement comments to make. I’m a supporter of Coca Cola ever since junior high, but as time passes, there are more and more alternative products. Now, I prefer cream soda more than cola. The biggest reason for the drop of profit for Coca Cola is that people tend to feel bored about drinking the same carbonated drink after all these years. If Coca Cola wants to gain more profit, then it better come up with newer products soon.