There has always been a strong notion that it only takes 1 good idea to change the world. Ever since the inception of Facebook, Mark Zuckerburg’s idea has directly impacted the lives of a billion people as of the 14th of September 2012. However, a question has arisen as to how Facebook plans to remain relevant and overcome a fate similar to that of MySpace.
Many experts argue that it’s the ability to showcase your life and talents to friends and family members in a variety of ways that will maintain Facebook’s cool factor for years to come. And with such a diverse range of possibilities, I couldn’t help but think during our brand positioning class as to how Facebook would present itself to consumers. What position does the company hold in consumer’s minds? Should it limit itself to simple social networking or expand onto different markets such as online shopping as well as incorporating a search engine into the website. Even if it were to do so, would the company be content playing second fiddle to Ebay and Google? More importantly, how would consumers react to such changes?
I firmly believe that Facebook’s growing numbers show that they’re on the right path, however, I also suggest that just like with Instagram, Facebook should be ready to pounce on any new opportunity regarding social networking.
Links:
1) http://www.makeuseof.com/tag/why-facebook-is-right-to-force-timeline-on-everybody-opinion/
2) http://www.valuewalk.com/2012/10/facebook-inc-fb-now-has-1b-users-sponsored-instagram-offers-next/