Vincent Perraud’s blog post on the blue ocean strategy stood out to me as it firmly related to the venture of a recent guest speaker we had the privilege of listening to. In short, the blue ocean strategy claims that one must not enter a market and battle it out with all the other sharks. Instead, one may create a new market and swim in a new shark free zone. This strategy heavily relates to the aforementioned guest speaker, Wade Larson, who presented his project entitled URTHECAST.
A multi million-dollar project that intends to allow individuals to stream live HD videos by installing two HD cameras on to the International Space station. URTHECAST is also expected to generate money through contracts with news networks that would be willing to pay money in order to be able to televise live events such as Hurricane Sandy.
By coming up with such a service, Mr. Larson and his brother, have successfully pushed themselves ahead of the competition by creating a product that offers services similar to that of Google Earth, yet takes it a step further by offering live streaming. A point of differentiation that certainly places URTHECAST in an ocean of its own. For now.