iPhone 6 Plus users have been experiencing a unique, if not abnormal, feature on their new phone. Although claimed to be the “most durable smartphones ever”, the iPhone 6 and iPhone 6 Plus are receiving harsh complaints on its ability to bend as pressure is applied to the center of the phone. Since they are well-known for weighing relatively less than most smartphones, one would expect its design quality to have limited flaws. However, that doesn’t seem to be the case. The iPhone 6 Plus is made of aluminum, a material that is naturally flexible. Not only that, it is also significantly thinner than the standard iPhone, so it’s not surprising that it is bendable.

Generally speaking, customers expect that, the newer the phone, the better quality it should have. Due to that, Apple fans have been extremely disappointed, and many tweets with the hash-tag “Bend Gate” have been posted with ironic comments about iPhone 6 Plus’ ability to bend. Every single feature of the new iPhone has been made in order to satisfy and improve customers’ satisfaction. Thus, this flaw can possibly represent a setback on the sales of iPhone 6 in the near future. The recent release of the BlackBerry Passport as a business-centric smartphone further challenges the iPhone 6. It seems that from this point on, Apple will definitely need to improve the weak metal shell featured on the iPhone 6 Plus in order to regain prestige on the market. Innovating has been Apple’s strongest marketing strategy, and once again they will need to think of “something new” to recover from this setback.

References:

http://www.forbes.com/sites/anthonykosner/2014/09/23/the-bendable-iphone-6-plus-may-be-too-thin-for-its-own-good/

http://www.cbc.ca/news/business/blackberry-passport-why-it-represents-the-crux-of-ceo-john-chen-s-strategy-1.2776759