Alejandra’s blog post discusses the creation of a newly developed social network that incorporates Facebook-like features. Ello, invented by Paul Budnitz, is perhaps a better version of Facebook. Two of the most unique characteristics of Ello include allowing users to pick whatever name they want to go by (doesn’t necessarily need to be your birth name), and permitting users to generate unique personal profiles.

As it is mentioned in the post, Ello was not created to directly compete with Facebook. It simply modified some factors that have notoriously failed in social medias. Given that idea, I agree with Alejandra’s point of view in which she claims that there is a bright future for Ello.

In my opinion, customer satisfaction is one of the most important aspects to consider when running a business. Zappos for instance, is a shoe and clothing shop that implements customer satisfaction as one of its most important value proposition. Zappos’ CEO Tony Hsieh believes in satisfying both employees and customers, thus creating a healthy organizational culture within the company. This strategy can be compared to Budnitz’s, in the sense that they are both targeting to obtain consumer approval in order to increase demand and efficiency.

In conclusion, it is obvious that Ello has potential to succeed but in order to do so, it will need to overcome the errors that Facebook made.