Zippy Courses is essentially a WordPress plugin online that was invented by blogger Derek Halpern. The idea was to launch a new, innovative product that would facilitate the creation of courses online. However, Derek was unsure on how to go about debuting this product.

Derek actually used one of Porter’s Generic strategies in order to differentiate his product from other competitors’. By implementing a focus strategy on his product, Derek was able to create a competitive advantage over other similar products on the market. Through a video demonstration of how Zippy Courses actually works, Derek was able to demonstrate why his product is perhaps the easiest and fastest way of creating modules for online courses. In addition, he also focused on keeping his product availability small. That way, there would be a large demand for a limited supply of licenses. By doing so, he could keep consumers constantly intrigued. His idea was to prioritize consumer happiness over revenue and profit.

After analyzing Derek’s software, I can conclude that in order for a new product to be recognized in the market, it needs to be slightly different than others in at least one way. A product’s uniqueness is what ultimately makes it appealing for customers, and that is exactly what blogger Derek Halpern was able to implement in his software.

References:

http://socialtriggers.com/zippy-courses/

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