While reading Maria Pous’s blog post, I realized how sports can turn into businesses. The blog post talks about how the sport of ultimate frisbee is becoming a business. This demonstrated how even sports that are not as popular can result as a business opportunity. The sport is being professionalized by tournaments being broadcasted by ESPN, which can turn out very lucrative for the ultimate teams.
As well, small companies have taken this rise in the sport to their advantage. For instance, the developers of the smartphone application ‘Ultiapp’ earned profits by creating an application for ultimate players to be coached and allows them to monitor their performance.
The sport of ultimate frisbee is increasing in popularity and profitability. With the increase in popularity there is a greater business opportunity for businesses to join this market and gain profits. Entrepreneurs may see this as a good opportunity for them to join an upcoming market and make a lucrative investment in this sport.
