Event planners of the future

I find this article very compelling for many reasons, one of them being that it shows that with enough innovation and creativity, any firm that was on the brink of going bankrupt can surge anew. Also, the type of business that Tangoo represents (event planning business) is what my group and I discussed for our first group assignment, and I find it interesting to see how other companies in the same area of expertise have evolved in recent years. Another reason I find this article so interesting and fun to read, is that this is a firm created by a recently graduated Sauder School of Business student, and it is always fun for most of us in the business school to read of our peers success and creativeness.

I think that this line of thought that Tangoo brought out, with the development of an IOS app for event planning, will be used by almost everyone in the future. This is because at our point in time, many people like to change their plans quickly, and it can sometimes be hard to plan for an event a few weeks in advance, and with this app, people will be able to change their reservations at any given time.

By taking the leap of faith and being the first firm to do this, Paul Davidescu and his team show the incredible innovativeness that usually comes with small firms, and the capability to think of what your 21^st century customer needs.

article link: http://www.theglobeandmail.com/report-on-business/small-business/sb-managing/leadership/dinner-planning-company-re-emerges-overnight-as-pocket-concierge/article20898113/

Tangoo logo image taken from: https://tangoo.ca/