New deal, or continued expansion?

This is a response to Ray Duplin’s very interesting post “The NBA’s new TV deal”

I completely agree with Mr. Duplin on hits point that the money being thrown into the NBA, a rough $24 million, is an incredible amount. I do think, however that this number is to be somewhat expected. In the past few decades, fan dedication for sports has increased drastically, as it has been made easier and easier for people to follow their favorite teams and players. Because of this, sponsoring from very successful firms has increased at a very rapid pace, and that money is taunting innovation and new deals for players, coaches, team owners, and in this case, T.V. channels such as ABC and ESPN.

I find it very possible that this new deal will open doors to further deals which will continue to create a cycle. Sports is a large portion of North America’s culture, and the NBA is very highly funded and has ample opportunity to break out incredible deals and astonish its audience on a regular basis with its high numbers.

I would like to wonder along side Mr. Duplin however, as to how these decisions are made exactly, and if the value placed on the NBA will continue (assuming it already does) increase at a flat yearly rate.

Mr. Duplin’s post: https://blogs.ubc.ca/rayduplin/2014/10/06/ramifications-of-the-nbas-new-tv-deal/

Article link:

http://www.sbnation.com/nba/2014/10/6/6917877/nba-tv-deal-24-billion-player-salaries

Image taken from: http://www.dailyhoops.nl/2013/05/abcespn-zijn-niet-blij-met-de-spurs-grizzlies/espn-on-abc/