Lucy Stephenson

Today, there is cutthroat competition between businesses to increase their market share, reputation and revenue. As we know, ambition and competitiveness are crucial to be successful, but there must be regulations to prevent immorality and unethical behaviours. Trustworthiness and credibility are essential for a business to maintain their success, if a company loses it, then […]

One of the most recent areas of study has been Value Propositions, which takes introduced me to the Article “Positioning” by Al Ries and Jack Trout. In this Article, they discuss how brand imaging and a companies effort to develop their products and company more are difficult in the long run, due to the first […]