Tropicana’s redesigning failure
Tropicana juice recreated their packaging in 2008/2009, giving its juice boxes a new design, less familiar with customers. Rebranding and Redesigning their product that was already a competitor in the eyes of consumers was a bad idea. The new package has seen absolute failure in supermarkets. Tropicana sales dropped by 20% after the new packaging was introduced. (Zmuda, […]