![\"Screen](\"https:\/\/blogs.ubc.ca\/lucystephenson\/files\/2014\/11\/Screen-Shot-2014-11-06-at-11.24.58-AM.png\")
<\/a><\/p>\nThe brand is expensive, exclusive and the clothes are short, sexy and unique.\u00a0Sisley is basically marketing its clothes as drugs, which undoubtedly appeals to a rich, reckless and young audience.\u00a0Did Sisley cleverly throw drugs, skinny models and fashion into one picture just to attract a group of doped up rich kids that throw their money about?\u00a0For some reason, the ad mildly amuses me, as I know people who shop at Sisley personally, and also know how their lifestyles are and what these people are all about; to be more accurate \u2013 the ad\u2019s target audience is spot on.<\/p>\n
Ultimately; I am looking at questioning and investigating the way that marketing has evolved over time and what the end outcome is. To highlight some:\u00a0I believe the use of social media is a big standing point in this, as more people are stuck to their computer screens rather than looking through magazines. Therefore the use of social media has caused a shift from hard copy marketing to soft copy and social network marketing.\u00a0Also, consumer\u2019s consumption patterns have changed; depending on people\u2019s income categories, they spend less or more on clothing and other items. This makes it harder for Sisley to advertise to a larger audience, as only few people will lean toward spending hundreds of pounds on a dress that has less material to it than a dishcloth.<\/p>\n
There are many more ways in which marketing has transformed, however the most appealing to me is the content of the ads, especially this one.
\nSisley is authentic, young, and vibrant and I hate to say that I love its approach at shocking people into buying their clothes.\u00a0With proof of its advertisement, Sisley believes that this generation is creating a whole new society based on image-obsessed junkies, and sadly this is true. And its advertisement is the most perfect marketing strategy I have seen in a while simply due to its shock factor and ability to address to its targeted audience directly.<\/p>\n
<\/p>\n
“Social Media Explorer.”\u00a0<\/span>Social Media Explorer 7 Ways Marketing HAS Changed And Its Not Just The Tools Comments<\/i>. N.p., n.d. Web. 06 Nov. 2014. <http:\/\/www.socialmediaexplorer.com\/digital-marketing\/how-marketing-has-changed\/>.<\/span><\/p>\n Dewulf, Brianna. “Google-Ergebnis F\u00fcr Http:\/\/blogs.longwood.edu\/advertising3\/files\/2012\/09\/SISLEY-FASHION-JUNKIE-17.jpg.”\u00a0<\/span>Google-Ergebnis F\u00fcr Http:\/\/blogs.longwood.edu\/advertising3\/files\/2012\/09\/SISLEY-FASHION-JUNKIE-17.jpg<\/i>. N.p., 21 Sept. 2012. Web. 06 Nov. 2014. <http:\/\/www.google.de\/imgres?imgurl=http%3A%2F%2Fblogs.longwood.edu%2Fadvertising3%2Ffiles%2F2012%2F09%2FSISLEY-FASHION-JUNKIE-17.jpg&imgrefurl=http%3A%2F%2Fblogs.longwood.edu%2Fadvertising3%2F2012%2F09%2F21%2Ffashion-junkie-by-sisely%2F&h=868&w=1280&tbnid=_l6ugHnztjaeGM%3A&zoom=1&docid=5pTiVoWp279b1M&ei=F9JbVLDQDNbtoASwzoCgDA&tbm=isch&iact=rc&uact=3&dur=212&page=1&start=0&ndsp=20&ved=0CCIQrQMwAA>.<\/span><\/p>\n Kalle, Matthias. “Nacktheit in Den Medien : Das Prinzip “Sex Sells” Hat Ausgedient.”\u00a0<\/span>Nacktheit in Den Medien: Das Prinzip “Sex Sells” Hat Ausgedient<\/i>. N.p., 5 Sept. 2014. Web. 06 Nov. 2014. <http:\/\/www.tagesspiegel.de\/meinung\/andere-meinung\/nacktheit-in-den-medien-das-prinzip-sex-sells-hat-ausgedient\/10661126.html>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" The advertising billboard for clothing of the elite Paris fashion brand \u2018Sisley\u2019 is provocative, sexual and inappropriate for young viewers. It is the definition of \u201csex sells\u201d \u2013 most people will know these famous words to remember, when trying to market a product, in this case clothing. Over the years brands have become more and […]<\/p>\n","protected":false},"author":25991,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/lucystephenson\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/lucystephenson\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/lucystephenson\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lucystephenson\/wp-json\/wp\/v2\/users\/25991"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lucystephenson\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/lucystephenson\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":51,"href":"https:\/\/blogs.ubc.ca\/lucystephenson\/wp-json\/wp\/v2\/posts\/49\/revisions\/51"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/lucystephenson\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lucystephenson\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lucystephenson\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}