Customer is definitely one of the most important component of a business model, the success of a business rely on great customer relationship. It is important for companies to evaluate their customer services in different angles in order to improve their customer relationships.

Dave Brock clarifies customer service and customer experience in his blog that describes his experience with troublesome phone plan services. His story is a great example to illustrate that good customer services should not only mean a nice representative with clear instructions but also effective services that can provide customers great experience. In another word, the companies should deliver their services effectively to customers through their customer representatives. The effectiveness of customer services is especially important for technology product companies because customers will easily lose their patience and are tired of repeating contacting the companies overtime. For an example, if your phone has continuous problems and you don’t know how to solve them, you may want to switch to a new phone rather than being stuck on the phone. This is why companies should be familiar with how to solve customers’ different problems effectively. Companies can also provide customers with self-assistance options through online instructions like FAQ, social networking sites and video tutorials. These options are all channels to assistant customers.

The key points for the customer services are effectiveness, helpfulness and easiness. Companies should value the quality of customer services over quantity of representatives they provide.

Photo Credit: customer service issues. shutterstock.com.Web. Oct 4th 2014.