Recently I read a news article discussed the effect on drive-thru brought by mobile payment. Technology is changing the way we buy and pay, online and mobile payment are disruptive innovations that replace traditional way of purchase. As a consequence, the stores and food chains have to make adjustments to adapt to this trend brought by technology. It is unsurprising that restaurants like MacDonald begin accepting mobile orderings, which may replace drive-thru sooner or later. The mobile ordering is clearly a result of value propositions of target customers; since there are increasing urban population and young people are driving less and less. However, in my opinion, drive-thru still have its convenience for people on the street. Especially when you are on the way and need to grab some food. Drive thru satisfies urban people’s lifestyles to grab food on the go, but the waiting lines and congestion bring some problems. I think it will be better to replace drive-thru windows by several windows that people can grab their food that they ordered on their mobile apps so that there are no congestion concerns and people can still get their food quickly on the street. In addition, restaurants have to improve their time management and organization skills to make sure customers can get their orders in time.

Source of picture: “interstate drive-thru” nowiknow.com