This blog is a comment on Cindy Li’s blog “Lulu-lama? New Lululemon partnership faces social outcry”. In her blog, she expressed that the company was attempting to rebuild their image through association with Dalai Lama, who fought against poverty and spread mindfulness, which marketing decision was ineffective. I agree with her that this partnership was not clear in terms of purpose, which occurred to be misleading to the public. In my opinion, the company may also trying to create shared values of helping against poverty, however, it will not be successful unless the company can lower the prices of their products to open to general public or perform some sort of  donations; it is not influential enough to only partner with a public figure. In my opinion, Lululemon should make decisions to against poverty or stop partnership with Dalai-lama; otherwise it would be ironic for a company who sells high price products to perform marketing promotions by partnering with people who against poverty. In addition, since Lululemon has successful experience in sustainability practice like people-powered projects to reduce negative environmental impact, I believe the company have ability to do CSR practices as well.