Mass customization-make business different

 

Comparing with customization,mass customization is more popular and relatively cheaper.For instance,NIKE ID which can provide customer with different color and fiber,or Dell computer,etc.

Mass customization, as its definition,could make a certain good customized and available to customer in a short time.Most of this sort of business achieve this by online order of B-to-C sale.With a simple click on the computer,people could check, design and preview what they want,and make a purchase with credit card online.The purchase process won’t take much time,so it is welcomed by those who are busy or don’t want to go outside.

What’s more,online B-to-C sale can avoid the participation of retailers,who would then cut the business’s revenue.Since the profit is higher,business could obviously charge the consumer a lower price,which can stimulate future coherent  purchase.

Absorbing the benefits of e-business,customization and B-to-C business,mass customization has contributed to the success of various figures and cases. So of them who were once at the edge of bankrupt even regain market and save themselves by mass customization.

By the way,we couldn’t ignore the fact that consumers are now complaining about mass customization.The security of online payment,the damage of goods during delivery and so on.They should be considered by all businesses.

 

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