Reading the top 30 freakiest commercials collected by Adweek, I found this funny and impressive commercial made by McDonald. This ad, obviously, is targeting young children as its target customers. It successfully shows the psychological aspect of children’s desire of McDonald through enabling magic power to the two children. And I think this ad is a reminder advertisement, since McDonald comes to people’s life long time ago. It tries to maintain customer relationship and remind customers that the product is needed. And another reason I like this commercial is that it does not mention the product or services or quality of McDonald, all the ad is about how urgently the two children want to get to McDonald. Isn’t it saying that people love McDonald, this brand, even just mention the name of it? So, I think this ad stands on the children’s point of view, successfully expressed their idea and probably every child’s thought on McDonald. Also, when a parent sees this ad, they might be impressed  and be thinking that maybe their child wants to eat McDonald just as the two in this commercials!

]Margarita Duque’s blog about her own experience on adopting Lululemon inspired me and made me think more about how people recognize and adopt a brand.

In my opinion, the reason why lululemon succeed in the market so soon is they understand their customer so well both through behavioural and psychological aspects. Lululemon targets male, female, and youth all over the world, they understand that no matter which life cycle you are in, you have stress, pressure and somehow you need to release it. “Friends are more important than money”, “Your outlook on life is a direct reflection on how much you like yourself.” … … All those slogans hit the “points”, which make people think about themselves and make people desire to buy some Lululemon’s products. Among the young generation, Lululemon is a symbol of fashion and expressed very quickly. Usually, young people like to know new things and try them out. Lululemon captures young people’s behaviour and insights and they make a big advantages on this.

From the experience of lululemon, we can see how important to understand customers’ needs and provide them value.

Personally, I have fell in love with Apple products since I was in high school. Apple is being a humanistic company with a heartfelt connection with its customers. The white apple  design on the lap-top is simple but unique, and even outstanding.  Apple’s brand personality is about lifestyle, imagination, liberty regained, innovation, passion, hopes and dreams. I found some really interesting points in Nicole Louie’s Blog that Apple company has achieved its success through the simplicity of their products and excellent customer experience.

Apple products are simple to use for customers. Unlike some high technology products (eg, HD camera) which have a huge of information customers need to know before they use them that Apple provides direct, concrete and simple instructions on how to use Apple products. Apple fully understand that all aspects of the customer experience are important and that all brand touch-points must reinforce the Apple brand. The very successful Apple retail stores give prospective customers direct experience of Apple’s brand values. Every time when I enter an Apple Store, I always feel comfortable to look around, try the Apple products, unlike some of the retail stores that the staff really try hard to sell things, but not consider your feel or need.  Apple store visitors experience a stimulating, no-pressure environment where they can discover more about the Apple family, try out the company’s products, and get practical help on Apple products. And Apple staff are friendly and helpful, everyone of them wears smiles anytime.