]Margarita Duque’s blog about her own experience on adopting Lululemon inspired me and made me think more about how people recognize and adopt a brand.

In my opinion, the reason why lululemon succeed in the market so soon is they understand their customer so well both through behavioural and psychological aspects. Lululemon targets male, female, and youth all over the world, they understand that no matter which life cycle you are in, you have stress, pressure and somehow you need to release it. “Friends are more important than money”, “Your outlook on life is a direct reflection on how much you like yourself.” … … All those slogans hit the “points”, which make people think about themselves and make people desire to buy some Lululemon’s products. Among the young generation, Lululemon is a symbol of fashion and expressed very quickly. Usually, young people like to know new things and try them out. Lululemon captures young people’s behaviour and insights and they make a big advantages on this.

From the experience of lululemon, we can see how important to understand customers’ needs and provide them value.