I decided to do something interesting for this blogpost, interesting for myself at least. I decided to just choose a random blog from someone in class [through to Comm296 Section blog list], because I figured that writing about something I may know nothing about could be interesting. I ended up clicking and reading Michelle Holmes’ blog about “Guerilla Marketing”, and that’s what I’ll be talking about for the rest of this post.
As soon as the pictures in the post loaded, I realized that she’d be talking about something I was actually interested in. After reading through the whole entry, I have to say that agree with her insights and support her ideas. I used the word “have”, because just like her, I do feel like plain video or audio ads are starting to get predictable, repetitive, irritating to borderline unbearable. There are very few ads online that stop me from pressing the “Skip this Ad” button. In Michelle’s blog, she introduced another site called Designer-Daily that highlighted some ad campaigns that were very unique and interesting. These were things I’d actually stop and stare at, in other words, these ads were and could still possibly be effective.
Towards the end, Michelle mentioned that these ad campaigns are testament to the constant innovation and invention present and needed not just in ad production, but marketing in general. This ties to the point stated above, the fact that people are getting sick and tired of normal ad campaigns puts increasing amounts of pressure on companies to find ways to better market their product. Even if there are a number of potential clients out there, they will have no value unless they [clients] know of the presence of their [sellers] products. Also, just as the number of buyers are increasing, the competition present multiplies and the grind between each entity intensifies.
It may sound cliché, but in the end change [in marketing] will really be the only thing that remains constant. Who knows, maybe one day these “Guerilla Marketing” campaigns will be the type of things that people will be rambling and complaining about.
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