The Best Commercial is …
by lukearmstrong ~ February 11th, 2011. Filed under: Uncategorized.On February 6 the biggest day of the this years advertising took place … oh and the biggest day of the year for anyone interested in football. It saw the match up between the Green Bay Packers and Pittsburgh Steelers, with Green Bay coming out victorious. However, for anyone in the marketing industry, the commercials played during the game may be the biggest story. With each 30 second spot selling at a minimum of $3 mil, you better hope you got your moneys worth. Some of my favorites are here.
The reson these ads stand out to me is they strike an emotional cord. Whether its the satisfaction of a child in his “Jedi power” or regional pride in the Imported From Detroit, it was more than the product. Many ads had the big name stars in them, however it is clear that just an aspirational figure does not make your ad great, but rather the power of human emotion. Not everyone faired as well, but I’ll let you be the judge of that.
Other of noteable mention:
