I’m Bi-winning, I win here and I win there
by lukearmstrong ~ March 3rd, 2011. Filed under: Uncategorized.
By now everyone has at least heard of Charlie Sheen’s latest exploits; as it has been everywhere. From YouTube clips to major news netwoks his name is everywhere at the moment. Moreover, as stated here on AdFreak he has officially become the fastest person to get 1 million followers on Twitter. The company ad.ly asked him to set up an account, and then they will subsequently pay him to then advertise certain products. They have done it before with such celebrities as Snoop Dog and Kim Kardashian, however this time it is quite different. Obviously Charlie Sheen is a celebrity, however his latest fame is attributed to drug rehabilitation and possible mental instability. With that being said, is he really a person that you would want to associate your product or brand with? We have talked before in class about associative and dissociative figures, of which I would argue Sheen falls into the later (however he may argue otherwise). To me his latest popularity is more based on humor, not the fact that they are genuine fans. So is paying him to rep your brand really worth it? I guess we will have to see, but in my opinion I don’t think so.
A video just for fun.
