Feb 26 2011
Popcorn and butter
If you’re like me, you’re probably tired of being bombarded by constant in-your-face ad campaigns that always yearn for your attention. Seriously, have you ever wondered how much advertising we are exposed to on a daily basis? I dare not to count for sanity purposes. Personally, I prefer the “less is more” approach. This is where I think product placement works well. It’s not consciously overwhelming yet subconsciously efficient. You’re being exposed to things you’re not aware off, hence you can’t consciously complain about it. How perfect!
Wonder why you suddenly crave for Taco Bell or an ice cold Pepsi? Perhaps that Back to the Future movie you saw three days ago is sticking with you more than you think. Pay close attention next time you see a movie; try to count all the product placements you can come up with. You might be amazed at how many there are. After all we are surrounded by products in our life, and movies only tries to emulate the real world, so why not squeezed in a few to make it more realistic… and make a few hundred thousand dollars at the same time? Product placement and movies, perfect like popcorn and butter.
