Apr 06 2011
How does it feel to be a brand?
After reading Karen Robinson-Rafuse’s blog: https://blogs.ubc.ca/karenrrafuse/2011/02/10/business-school-the-benefits-of-branding/, I stopped and thought about how influential the “Sauder” brand really was… then I realized something. The reason why I had a difficult time pinpointing this was due to the fact that my perspective was from the inside, i.e. I was part of the brand! (and if you’re reading this, you are probably as well).
In a way you could say that generally speaking, admissions’ main job is to ensure that the students admitted will only add to the brand equity of the Faculty of Commerce… oops I mean the Sauder School of Business. So to all of you who intend to apply to the school; go pickup a marketing book for yourself. It will may very well help you in your application in branding yourself to the brand of the school.
Also, if you look deeper into the details you will notice many sub-brandings within the Sauder brand. You could even consider them as product lines of the school. These are the specialization departments such as Finance, Accounting, Marketing, Real Estate, Human Relations, Management Information System, TLOG, etc.
So how do I feel about being a brand you would ask? Pretty good actually. You feel like you’re part of something bigger, and as long as it grows, so will your personal brand.