Apr 08 2011
Fedex + Golf = Clever Marketing
I’m not sure why I’m so upbeat today. Perhaps because it’s the last day of class or perhaps because it’s the start of The Masters! (a major golf tournament) http://www.masters.com/en_US/. My feeling is that it has something to do with both.
In honors of the 2011 Masters tournament and the Fedex Cup (at end of the season), I decided to post some of the most hilarious and effective commercial ads from Fedex http://fedex.com/. The company was successful in segmenting and targeting corporate executives, which many are golf fanatics. The truth is that we all know what Fedex or UPS does. They are couriers. They carry parcels from point A to point B. Pretty boring stuff right? Well not according to Fedex. Their candid, while exaggerated depiction of the truth, approach creates brand exposure and equity by cleverly targeting decision making executives. Their ads are funny, refreshing, and clever. Their slogan “We understand” is straight to the point and portrays a sense of confidence and reliability. But best of all, their ads (and vicariously their brand) gets talked about and remembered!
Enjoy!
Luke’s #1 pick
Luke’s #2 pick
Luke’s #3 pick
Luke’s #4 pick
Luke’s #5 pick
