Jan 27 2011
Marketing, it’s not only for humans
Meet my buddy, Ace.
He’s a ten year old Labrador/German shepherd that thinks he’s still a puppy. Notice that Labradors have their ears folded down while German shepherds tend to have theirs pointed straight up. Now look at Ace’s ears. That right… right in between!
The pet business is big business as owners will usually go to great length in providing their dogs or cats with the best food and products. In line with what we learned in class about social factors and family buying decisions, I thought it would relevant to write about how my buying decisions are affected by my dog’s needs and wants or at least what I perceived them to be. In applying our concept we see that Ace is the initiator, user, and potentially influencer. I, on the other hand, am the decider, buyer, but also potentially influencer. So who exactly is the influencer? According to this great commercial, our four-legged friend is.
