{"id":110,"date":"2011-04-05T23:27:07","date_gmt":"2011-04-06T07:27:07","guid":{"rendered":"https:\/\/blogs.ubc.ca\/lukevu\/?p=110"},"modified":"2011-04-05T23:57:55","modified_gmt":"2011-04-06T07:57:55","slug":"mind-over-matter","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/lukevu\/2011\/04\/05\/mind-over-matter\/","title":{"rendered":"Mind over matter"},"content":{"rendered":"

Reading through Betty Tang’s blog: http: https:\/\/blogs.ubc.ca\/bettytang\/2011\/01\/26\/coke-vs-pepsi\/<\/a>, it was interesting to see how brand perception plays a important role in our purchasing decisions. Well since I previously blogged about how colors are perceived by consumers, I can’t be too surprised. However it’s always intriguing to see how people don’t always act rationally. You would think that in a cola product, taste would be everything (at least the most important component). Apparently not. As Betty stated and quoted: “… Pepsi won taste tests when subjects were blindfolded, but when labeled, the majority of the same subjects would suddenly prefer Coke… The conclusion of this experiment in neuroscience journals?\u00a0 \u201cBranding is mind over matter\u201d.<\/strong>”<\/p>\n

\"\"<\/a><\/p>\n

All this talk about Coke and Pepsi, not only makes me thirsty, but also causes me to reflect on a another company that seems to fully understand this “mind over matter” concept. That company is: Grey Goose. Grey Goose was able to penetrate the vodka market, not with the quality of its liquor, but rather with the huge marketing campaign the company put together in positioning itself as a quality and premium vodka brand.<\/p>\n

\"\"<\/a><\/p>\n

It is not so much the quality of the product that will ultimately generate\u00a0 sales, but the perception that it is, that will.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reading through Betty Tang’s blog: http: https:\/\/blogs.ubc.ca\/bettytang\/2011\/01\/26\/coke-vs-pepsi\/, it was interesting to see how brand perception plays a important role in our purchasing decisions. Well since I previously blogged about how colors are perceived by consumers, I can’t be too surprised. However it’s always intriguing to see how people don’t always act rationally. You would think […]<\/p>\n","protected":false},"author":5752,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/lukevu\/wp-json\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/lukevu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/lukevu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lukevu\/wp-json\/wp\/v2\/users\/5752"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lukevu\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":10,"href":"https:\/\/blogs.ubc.ca\/lukevu\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/blogs.ubc.ca\/lukevu\/wp-json\/wp\/v2\/posts\/110\/revisions\/124"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/lukevu\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lukevu\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lukevu\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}