![\"\"](\"https:\/\/blogs.ubc.ca\/lukevu\/files\/2011\/02\/Brand-Colors.jpg\" "\\"Brand")
<\/a><\/p>\nAccording to the Seoul International Color Expo 2004, 92.6% said color was the most important factor in their purchasing decisions. Only 5.6% attributed this importance to physical feel from the sense of touch, and 0.9% each from hearing and smelling. In addition, the Institute for Color Research (CCICOLOR) found that people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Indeed colors are pretty powerful, I would say. So exactly, how do colors speak to you? For me:<\/p>\n
White<\/em><\/strong> signifies wisdom, purity, cleanliness, powerful yet serene.<\/p>\n Black<\/em> <\/strong>signifies strength, solid, stability, seriousness.<\/p>\n Red<\/em> <\/strong>signifies war, power, energy, excitement, feelings.<\/p>\n Green<\/em><\/strong> signifies nature, freshness, money, liveliness.<\/p>\n Blue<\/em><\/strong> signifies calm, trust, dependable, peaceful.<\/p>\n Yellow<\/em><\/strong> signifies happiness, laughter, cheerfulness, freshness.<\/p>\n Grey<\/em><\/strong> signifies business, dullness, seriousness, practical.<\/p>\n Here is an interesting and practical color chart I found. Looks like I was not too far off… or is it the other way around? They got me figured out!<\/p>\n