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Can advertisements be effective without hints of sexuality?

SO I was doing some research on advertisement the other day, and as I looked deeper into fashion brand, especially women clothing, commercials and advertisements, I couldn’t help but think that it must have taken the manufacturers less and less fabrics to actually produce a piece of clothing.

Can fashion brand advertisement be done with hints of sexuality? What’s the balance between demonstrating how comfortable or fashionable the dress is and how exposed or how much baby oil is put on the girls. (Well, I’m sure Photoshop did a considerable amount of work, too.) Or is there even a balance?

Don’t get me wrong, I love and appreciate all kinds of advertisements; they are creativity at work. And I must admit that my glance stays on the sexy ads longer than other types and most likely I’d be thinking about how tight the lingerie gotta be to make ‘them’ look amazing, let’s put it that way.

I also came across a few ads which appear to be completely unethical to me. Can you imagine what kind of messages the advertisements are sending to the public and the younger generation? The messages maybe subtle but they certainly don’t go unnoticed. What do you think?

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