Pfizer Canada starts something with first branded social media effort
Pfizer Canada is a health-care company that’s dedicated to helping Canadians and animals live healthier lives. “It takes more than medication to be truly healthy” is Pfizer’s belief.
Pfizer Canada is starting a project for its birth control brand, Alesse. The campaign targets young Canadians with a goal to help them achieve their goals, and the two winners will receive $5,000 in financial support.
The contest is also being promoted via social media channels, as the targeted generation is more reachable and responsive.