Frito-Lay isn’t just into making tasty chips, they are also into being socially responsible by committing themselves to taking steps towards environmental sustainability, starting with their Sun Chips brand.
One of the ways Sun Chips uses to achieve this goal is by packaging its tasty chips in their eco-friendly bags that are fully compostable. These bags are made from plant-based materials that are designed to break down in 14 weeks when added to an active compost pile.
In addition, Sun Chips has one plant in Modesto, California, that uses solar energy, instead of fossil fuel, to make its product. This factory has a four-acre field of solar collectors, which have concave mirrors that absorb energy from the sun.
Sadly, this environmentally friendly campaign does not last too long, as chip eaters are griping about the loud crackling sounds the new bags make. A Facebook group called “SORRY BUT I CAN’T HEAR YOU OVER THIS SUN CHIPS BAG” has attracted more than 25,000 fans.
Now, Frito-Lay is returning to its old, non-biodegradable packaging, for 5 of the 6 SunChips flavours. The company declares that it will continue to use the noisy bag for its Sun Chips Original flavour.
This is certainly a good way of showing that Frito-Lay is committed to it’s vision towards environmental sustainability. Unfortunately, sometimes, without thinking, seeing, or even hearing in this case from the consumers’ point of view, can have serious drawback even when the initiative is good, as indicated by Sun Chips decreasing sales since the compostable bag was introduced.
Curious to know how loud the bag is? Here is a video for you!