If you like Old Spice’s commercial, I’m sure you’d like its parody as well.
The connection to marketing? Think about how many company/event mascots you know and how vivid their images are when you think about them. A smile already came to my face when I tried to recall. Winter Olympic, FIFA, Coca Cola, to M&M, which mascot does not remind you the company, the products, and even all the great experiences you had when patronizing the stores or participating in the events? A company’s logo is definitely important, but think about having a mascot and all the merchandises that can generate sweet amount of revenues for the company.
There is no doubt that a good mascot can be a powerful positioning strategy for any company.
So what now? Maybe you are pondering all the gibberish I just said, but I know I’m going to hug my $100 Mukmuk plush and dream about the wonderful 2 weeks of vacation before I wake up to another day of studying for midterms.