After the yoga-wear giant faced a sheer pants controversy, the pants are now transformed into “Second Chance Pant” with an extra layer. The tag attached on the pants reads, “These pants were inspired by a need to find functional and beautiful design solutions for our sheer pants. This is what celebrating failure looks like!” The pants is selling at the retail for $92, a slightly less than the sheer ones. From what I perceive, as the sheer pants represents a large portion of Lululemon’s inventory and the decrease of company’ s stock; “Second Chance Pant” is to help clean up the overstock. Ironically, Lululemon seems did not seize the “second chance” well, it still fielding some complaints that the “Second Chance Pant” is still too sheer. Surprisingly, the founder of Lululemon, Chip Wilson provided a reason for the sheerness, “quite frankly some women’s bodies just actually don’t work” for the company’s pants. The company apparently did not meet the expectation of consumers and Chip Wilson’s apology is considered as the “worst apology”.
Work cites:
http://www.huffingtonpost.ca/2013/11/13/lululemon-second-chance-pant_n_4267342.html