Monthly Archives: October 2010

http://www.engadget.com/2010/09/27/rim-introduces-playbook-the-blackberry-tablet/ It seems like RIM is adopting a new strategy – competing with Apple and several other newcomers (like Samsung) in the tablet market. Based on the marketing material, the PlayBook seems like a viable competition to the iPad, offering … Continue reading →

http://online.wsj.com/article/SB10001424052748703743504575493504267114766.html?mod=WSJ_hpp_LEFTWhatsNewsCollection Volkswagen will (finally) take the North American market seriously, as part of its efforts to dethrone Toyota from the car manufacturing crown by 2020. To do so, VW of North America plans to make two broad shifts in strategy: … Continue reading →

http://blogs.wsj.com/wealth/2010/10/04/uh-oh-the-rich-are-buying-gold-again/ It seems that the court of investor opinion has again shifted its verdict to gold as the investment of choice. Not surprisingly, the economy isn’t doing well – again. Last time, the gold rush happened in 2008-2009, when the … Continue reading →

While doing our business plan, I noticed something very interesting about the business plan that ties in well with the marketing we learned in class. Our business plan is one about opening a new high-end fitness center (Woodland Gym) in … Continue reading →