Starbucks is considered one of the world’s most ethical companies. It makes conscious efforts to be a responsible company and conduct business in an ethical manner. It prides itself in the ethical way it does business, through community, sourcing, environment, diversity and wellness.（more details show on its websitehttp://www.starbucks.ca/responsibility)
Some examples I gathered:
—Starbucks plasters its mission statement and values on the walls of many of the stores.
Once the company brings out their missions to the public, it’s more likely that the company is giving out their commitments to everyone. In this way, governments and individuals gets more trusted in this company.
—Starbucks prints facts onto its coffee cups
It is a good way to spread out company’s mission to the public freely. Also a good way to maintain those customers since they will pay attention on their cups and once they see the mission, they will more believe in the company and its products.
—Starbucks strives to buy, sell and use environmentally friendly products
Nowadays, people pay more attention on protecting the environment. Starbucks uses environmentally friendly materials to make their cups, plates, etc.. If you brings you own cup to the store, you can get discount by help saving the environment. Most of the customers feel good buying Starbucks products because they know that they are protecting the environment.
—Starbucks compiles an annual report dedicated to its corporate social responsibility.
The report will show people that Starbucks is really carrying out its social responsibility. It will boost the business by being honest and transparent to the public.
In conclusion, I believe that a company can achieve profitable growth and enhanced shareholder value by conducting business in an ethical manner. Customers are more willing to pay a higher price and utilize a company’s products if they know that they are supporting a company that is socially responsible.
（ a screenshot from Starbucks’s website)
