The upgraded iPhone 4s is rather……underwhelming. I refrained from using the word “disappointing” because the hardware upgrades definitely have a wow factor to them, but overall, it failed to meet our “great expectations.”
- Siri, one of the remarkable new hardware upgrades
It looks exactly like iPhone 4. For customers, while hardware upgrades are great, it is also important to look edgy at the same time. In our minds, Apple is associated with words like “chic,” not only because of the application of revolutionary ideas in its products, but also their slick physical features.
This failure to blow our socks off would not be such a big deal for any other company. However, for Apple, which has this “tradition” of impressing its customers, it was unexpected. With its competitors working hard to push for market share, this will have a negative impact on the company, slightly damaging its brand image.
However, this is not to say that it’s over for Apple. The brand name is still going strong and without a shadow of a doubt, the line-up for the new iPhone 4s will be crazy. Ultimately, it’s unlikely that a less-than-revolutionary product launch is going to persuade many Apple customers to switch to a different phone.