In reference to my previous article, I recently found from an article by Marc Graser that a new study shows that Hollywood is experiencing more CTR for their advertising campaigns on Facebook than many other industries. Between Sept. 1st and February 27th 2012, The movie and entertainment category had a 0.114% CTR on average worldwide […]
Continue reading CTR Good For Hollywood Working with our client, we discovered that they had developed their website using frames and flash. Not very familiar myself with the difference between frames, flash, and regular website, I quickly learnt that a website built with frames and flash would have difficulty getting crawled with the search engine spiders. This was a huge problem, […]
Continue reading A Lesson Well Learned I’ve finally jumped onto the bandwagon. After hearing stories from friends following the viral activities of Cloverfield, The Dark Knight, and A.I., I have finally found my following: Prometheus – the new re-imagined prequel to the very first Alien movie. Since early beginnings, many big-budgeted films have harnessed viral e-marketing as ways to attract niche-targeted […]
Continue reading Viral e-Marketing: Prometheus In the words of Dave Morgan, “Over the past fifteen years, the average reach of national TV campaigns has dropped by 20% and individual spots by 80%, in spite of TV viewing being at an all time high.” Despite many marketers today abandoning the TV for marketing purposes, Dave believes that “Ad reach on TV […]
Continue reading The Television Predicament With the launch of Scion’s iQ, its first new model in 3 years, Scion Toyota is targeting 18-34 year olds by a creating a series of 12 brief skits called “Park”. Available on Youtube and on the main page website, http://www.scion.com, Scion hopes to generate e-marketing buzz from their youthful target market using a more […]
Continue reading iQ on Youtube Recently, my employer consulted me on whether or not if they should develop a blog on their current website, wondering if it was useful to do so, or just a waste of precious time. To remedy this question, I came across a useful answer. Here are some of the top takeaways I took from this wonderful […]
Continue reading Why a blog? Answers below. While seeking inspiration for crafting my resume for employment after my graduation in April 2012, I came across a useful infographic on Mashable. To sum up, here are some key tips I took away: Hypertext links in your resume to allow the reader to go beyond the black and white pages of your resume (consider using QR codes for […]
Continue reading Resume 2.0 – E-Marketed Later this year, Google headquarters intends to start selling “eyeglasses that will project information, entertainment, and advertisements onto the lenses”. Although the glasses are not designed to be worn constantly, they are similar in concept to smartphones, with the lenses serving as a transparent computer monitor. Apart from the peculiar body behaviour onlookers will witness–people […]
Continue reading In The Not So Distant Future… As the new Marketing Manager of a certain company, I jumped at the chance of using my client’s website as the focus of my e-Marketing class’ website audit assignment. Asked to create a 8-10 page proposal on the analysis, SWOT, 7Cs, website visibility report card, and recommendations on the website, I spent the extra effort, […]
Continue reading Website Audit – The Real World As a fan of both LUSH and The Body Shop products, I was intrigued to come across an article written by Market Sentinel on a study comparing the social media success of the two health and beauty companies: To give a bit of a background, The Body Shop and LUSH are comparable in many ways. With similar […]
Continue reading Social Media: LUSH vs. The Body Shop – Who Will Win?
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