Recently, my employer consulted me on whether or not if they should develop a blog on their current website, wondering if it was useful to do so, or just a waste of precious time. To remedy this question, I came across a useful answer. Here are some of the top takeaways I took from this wonderful […]
Continue reading Why a blog? Answers below. While seeking inspiration for crafting my resume for employment after my graduation in April 2012, I came across a useful infographic on Mashable. To sum up, here are some key tips I took away: Hypertext links in your resume to allow the reader to go beyond the black and white pages of your resume (consider using QR codes for […]
Continue reading Resume 2.0 – E-Marketed Later this year, Google headquarters intends to start selling “eyeglasses that will project information, entertainment, and advertisements onto the lenses”. Although the glasses are not designed to be worn constantly, they are similar in concept to smartphones, with the lenses serving as a transparent computer monitor. Apart from the peculiar body behaviour onlookers will witness–people […]
Continue reading In The Not So Distant Future… As the new Marketing Manager of a certain company, I jumped at the chance of using my client’s website as the focus of my e-Marketing class’ website audit assignment. Asked to create a 8-10 page proposal on the analysis, SWOT, 7Cs, website visibility report card, and recommendations on the website, I spent the extra effort, […]
Continue reading Website Audit – The Real World As a fan of both LUSH and The Body Shop products, I was intrigued to come across an article written by Market Sentinel on a study comparing the social media success of the two health and beauty companies: To give a bit of a background, The Body Shop and LUSH are comparable in many ways. With similar […]
Continue reading Social Media: LUSH vs. The Body Shop – Who Will Win?
Reply