Why a blog? Answers below.

Recently, my employer consulted me on whether or not if they should develop a blog on their current website, wondering if it was useful to do so, or just a waste of precious time. To remedy this question, I came across a useful answer. Here are some of the top takeaways I took from this wonderful article:

  • A blog is a custom platform to interact with your customers and site visitors. Do not underestimate the power of word-of-mouth advertising. A blog can highlight what the company is about (ex: company culture, beliefs, services, mission) without overtly selling their products/services. For example, a company selling real estate can feature a blog on real estate trends and provide tips to buyers on purchasing a new (or old) home. By establishing yourself as an authority figure on relevant topics, consumers may gain more trust into the company, and potentially become a real customer.
  • SEO Benefits: Blogs generate backlinks to your site, and boosts traffic. As we all know, the more traffic = the more # of leads = the more # of potential customers = increase in sales.
  • Blogs are a great partner for social media marketing: As the cheeky picture taken below infers, blogs can be shared, tweeted, +1’ed, and “like”ed. There are infinite possibilities for a blog to be spread across the Internet, which proves great potential for your content (and your company) to go viral.

So did I recommend developing a blog? Yes I did.

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